Landing Page Copywriting Tips

http://copywriterscrucible.com/10-landing-page-writing-tips-to-push-readers-all-the-way-to-the-checkout/
Landing Page Copywriting Tips
A finely tuned page will catch visitors when they land, push them through your benefits pitch, testimonials and success stories and then park them safely at the checkout till. Landing pages need to keep hold of a visitor's attention, have no distractions and a pitch so convincing that they'll be falling over themselves to sign up or buy your product.
Whilst the sales driven approach of a landing page is annoying to web savvy bloggers (there was an interesting discussion on the merits of landing pages in the comments section of an Anywired post, which erupted into some minor mudslinging), the fact is that they can be enticing to those looking for awell presented solution to their problem.